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Kenya’s creative sector yet to weave into global boom
The creative economy is on an upswing globally, fuelled by increased spending power of millennials and becoming a key contributor to the gross domestic product. GRAPHIC | CHRISPUS BARGORETT
The creative economy is on an upswing globally, fuelled by increased spending power of millennials and becoming a key contributor to the gross domestic product.
The size of the global market for creative goods has expanded substantially, more than doubling in size from $208 billion in 2002 to $509 billion in 2015, data by the United Nations Conference on Trade and Development (UNCTAD) shows.
