Purple tea farmers hit by low demand of produce locally

Casual workers pluck purple tea leaves at Njeru Industries Tea Estates, Meru County, on October 19, 2014. FILE PHOTO | NMG

About three years ago, farmers in Nandi County shifted from green to purple tea, hoping to benefit from better returns. 

But their hopes have been dashed after multinationals shunned the new variety, citing lack of local consumption.

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