Kenya, Uganda and Rwanda set for joint tourism marketing
Tourists take a closer look at a lioness at the Maasai Mara National Reserve. The move serves to complement the single entry visa that the countries have been marketing to tourists. PHOTO | FILE
What you need to know:
The move by the three East African countries is aimed at spurring tourism to the region.
Regional neighbours Kenya, Uganda and Rwanda will soon begin marketing as one tourist destination, CS Najib Balala revealed on Wednesday.
Speaking during the opening of the 6th Magical Kenya Tourism Expo, Mr Balala said that the three East African countries had resolved to have a joint marketing strategy in order to attract more tourist arrivals.
"After three days of deliberations, we have agreed to market the region as one. Starting November, Kenya, Uganda and Rwanda will be marketing themselves with one stand," he said.
The move serves to complement the single entry visa that the countries have been marketing to tourists and whose uptake has been sluggish.
Before its launch in 2014, tourists required separate visas for each country visited, a process that discouraged visitors from extending their travel beyond the national borders of the country they were in.
