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SportPesa bosses bet on Hull City deal to penetrate global market

Mr Ronald Karauri, one of the principal owners of SportPesa. PHOTO | FILE

The Kenyan millionaires behind betting firm SportPesa say their recent move to sponsor English Premier League club Hull City is a strategy to penetrate the global market, which has 4.7 billion sports viewers.

They are seeking to ride on SportPesa’s increased brand visibility to push the mobile phone-based sports betting platform to four different continents by next year alongside other African nations.

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