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Opinion & Analysis

How family business can raise funds, keep control

Controlled company structures require tightly run management practices that stand the test of economic vagaries. FILE PHOTO | NMG
Controlled company structures require tightly run management practices that stand the test of economic vagaries. FILE PHOTO | NMG 

Last week I demonstrated the interesting phenomenon of stock market investors who were willing to buy shares and, in some cases, at a high price-to-earnings ratio of companies that had openly stated that they were not interested in having independent directors, having a committee to nominate directors or a committee to review compensation terms for management.

One more thing, these companies had little to no shareholder rights. Among the egregious governance dodgers are the “little-known” Google (or rather, Alphabet, its parent), Berkshire Hathaway and Facebook.

ISS Governance, an independent corporate governance rating agency, gives NYSE- and NASDAQ-traded companies a quality governance score based on four pillars: audit and risk oversight, board structure, shareholder rights and compensation.

On a graduating scale of 1 to 10 with the latter being the lowest score and therefore demonstrating higher governance risk, Facebook’s governance score is a resounding 10!

It gets a good score of 2 for audit but everything else slides into governance oblivion when board structure rated a 10, shareholder rights rated a nine and compensation rated a 10.

How do these companies do this? Their capital structure typically has two classes of shares: Class A and Class B.

So the owners of a private company who wish to go public to raise present or future capital, or help establish price discovery for the value of their shares, can still maintain tight control over decisions, while diluting their ownership using a dual class share structure.

In a case like Facebook, Mark Zuckerberg owns only 18 per cent of the common stock but has more than 50 per cent voting power, largely by structuring the class B shares that he owns to have 10 times more voting power than the regular class A shares.

According to a Forbes magazine May 2012 article titled “Facebook Ownership Structure Should Scare Investors More Than Botched IPO”, these kinds of structures are fairly commonplace in Silicon Valley with the likes of Google, LinkedIn and Zynga.

It is also noteworthy that other big brand names like Nike, Ralph Lauren and Estee Lauder have similar structures.

According to Investopedia, the common practice is to assign more voting rights to one class of shares than the other to give key company insiders greater control over the board and corporate actions.

These super voting share structures are also good defences against hostile takeovers where a party can purchase a significant quantity of shares on the open market as to demand a seat at the board table.

Controlled companies are able to do this because NYSE and NASDAQ rules permit these structures for as long as there is full disclosure at the Initial Public Offering stage, and further ongoing filing disclosures.

These disclosures should state exactly what corporate governance standards the company is failing to comply with.

Thus the American stock investor has to be savvy enough to research the share structures of the companies they wish to buy before rocking up at the AGM and making a fool of themselves demanding to see compensation policies for senior management and all that independent director nonsense that good corporate governance dictates.

But why should the ordinary Kenyan business owner care about all of this? Were such structures permissible on this side of the pond, then it’s fairly safe to assume that we would see more family-owned businesses view the Nairobi Securities Exchange as a viable option for capital raising and price discovery without the requisite nuisance value that external shareholders are viewed to bring.

A good example would be the supermarket chains such as Nakumatt, Tuskys and Naivas. Or the big local manufacturers like Bidco and Menengai Oil.

The flip side of the argument is that without good corporate governance, the current cash flow issues clearly facing Nakumatt’s management would severely infect investor perceptions of other family-owned businesses with opaque board structures and have a knock-on effect on their market valuation.

Controlled company structures require tightly run management practices that stand the test of economic vagaries.

With only about six per cent of American companies having these kinds of structures it demonstrates that it takes a special kind of owner to convince external shareholders to just forget about governance and put your money where our mouth is.

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