Kenya’s economics newspaper, theBusiness Daily, has relaunched after a successful decade of growth in the market.
The new-look paper is easier on the eye, rich in graphics with more in-depth content aimed at improving the consumer’s understanding of local, national and regional economy.
The redesigned newspaper, a publication of the Nation Media Group (NMG), puts more emphasis on story-telling devices such as graphics while keeping text short but comprehensive.
The paper’s new layout, which includes a larger typeface, is meant to make it friendlier to the eye and an easy read for consumers in a media landscape where visual story-telling is gaining traction.
Ochieng’ Rapuro, the newspaper’s managing editor, said the redesign – which coincides with the paper’s 10 years anniversary, also serves as a rededication to offering incisive and impactful journalism.
“The Business Daily has always maintained a high standard of journalism and this redesign serves as a rededication to take this philosophy to the next level,” he said during a launch ceremony at Nation Centre.
“The new paper has more data. This will allow readers who may not have to time to read everything to have an accurate snapshot of what the story is. The larger font makes the product more appealing and consumable.”
Mr Rapuro added that the newspaper’s website had also been redesigned, making it easier to read both on mobile platforms as well as on desktop computers.
The new site is also more versatile, he said, noting that a soon-to-be-launched data portal will see the Business Daily “map out the entire country’s economy” for its readers.
“We are in the business of fact-based journalism which will now be heavily supported by data,” he said.