EABL forecasts slow Tusker, Guinness growth on tax rise

A section of the East African Breweries Limited plant in Ruaraka, Nairobi. FILE | NATION MEDIA GROUP

East African Breweries Limited (EABL) leading brands Tusker and Guinness are projected to register sluggish growth in the medium term due to higher taxation, the brewer’s parent company Diageo has said.

John O’Keeffe, Diageo Africa’s president, says a 43 per cent increase in excise duty on beer beginning December 2015 has adversely impacted performance of the two leading brands and that it will take time for them to bounce back.

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