The Kenya Tourism Board (KTB) has admitted that there are multiple errors in its ongoing text message-based campaign meant to encourage Kenyans to visit local tourist attractions.
KTB, the agency marketing Kenya’s tourism sector, is running a Sh30 million mobile phone-based trivia campaign where participants answer questions via SMS on domestic tourism topics.
It Wednesday admitted that about 15 questions out of the total 300 in the promo had wrong answers.
For example, one of the queries asked for the location of Uhuru Gardens, but respondents who gave Lang’ata Road were marked as wrong, giving the answer as ‘Mobasa Road’ which is erroneously spelt.
In another instance, the SMS promo claims that the term ‘Hakuna Matata’ was made famous by the movie Madagascar and not Lion King.
“KTB is aware of the errors and we correct the same as soon as we spot them,” said the agency headed by managing director Muriithi Ndegwa.
“Out of the multiple questions that have been sent out, this makes an error rate of less than five per cent since we have 300 questions.”
Bluewater Group is the firm running the KTB promo. The Nairobi-based company offers mobile-based solutions such as SMS lotteries, text-based surveys and ring-back tunes.
The Consumers Federation of Kenya (Cofek) said the glaring errors in the promo are a breach of consumer rights and amount to false representations for profit.
“Consequently, we demand that the KTB immediately stops the campaign or face legal action from ourselves. In the meantime BC&LB must investigate the fraud,” said Stephen Mutoro, secretary- general of Cofek.