A Swiss market research firm has ranked Britam as the best insurance company in Kenya in quality of customer service.
International Certification Association GmbH awarded Britam the QUDAL - QUality award after surveying 1,200 Kenyans on which insurance company’s products they would buy purely based on quality and not price.
The research, the maiden one in Kenya, was conducted in June this year over the Internet. It does not measure market share or power of a brand, but only experience, satisfaction with the quality of the service and the offer on the market as perceived by respondents.
“Britam has a strong engagement with the customers through a robust customer relationship management system,” said Benson Wairegi, the MD of Britam.