“In his double role as head of the bank’s East African cluster, Mr Kassi will be seeking to bolster its corporate and trade finance as well as its retail businesses in the region by riding the rising curve of intra-regional trade and the growing middle income consumer,” Ecobank Kenya said in a statement.
Before joining Ecobank Kenya, Mr Kassi was the group head, investment banking and managing director at Ecobank Development Corporation.
He holds a Masters in Finance from the University of Abidjan and University of Paris Val-de-Marne and has undergone an executive management programme at INSEAD Singapore; one of the world’s largest and most prestigious graduate business schools.
Mr Kassi joins Ecobank at a time when the parent company, Ecobank Transnational Inc has injected an additional capital of Sh2.1 billion to boost its lending capacity and roll out new branches countrywide.
The pan-African bank entered the Kenyan market in mid-2008 when it acquired the loss-making East African Building Society (EABS). Ecobank then invested hundreds of millions of shillings clearing EABS' bad debts and opened more branches that has seen its footprint stand at the current 25 branches.
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