Virgin Limited Edition, Sir Richard Branson’s collection of retreats, will open a luxury tented camp in Motogogi Conservancy that borders the Maasai Mara Game Reserve in 2013, the firm said in a statement on Tuesday.
The 12-tented camp, named Mahali Mzuri, will host 24 guests at a time and cost $580 (Sh48,140) per night.
The announcement comes as investors move to tap into the growing tourism sector by putting up new property as demand for bed capacity rises in both the parks and towns.
To attract more investments, the country will host the Africa Hotel Investment Forum in September.
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“This is an opportunity to showcase what we have to offer, unlock the value Africa has for investment in the tourism sector,” Tourism Secretary Nelson Githinji said. “The potential is huge.”
Dr Githinji said that five international brands plan to put up hotels in the country. Belgian group, Rezidor, is scheduled to put up two properties in the country, while Kempinski is reported to be shopping for a property.
The Kenya Tourist Development Corporation (KTDC) event, organised by Bench Events of the UK, is expected to bring institutional investors, financers, international brands, and other sector players together. It will also be an opportunity for players in the industry to network.
Marianne Jordan, the chief executive of KTDC, said the organisation had noticed an investment growth of more than 60 per cent over the last two years.
The government’s plan to put up tourist resorts in Isiolo and the Coast is also expected to attract investment in hotels.
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