Nation Media Group (NMG) has unveiled a mobile application that will allow readers to get an electronic version of the Business Daily on the go.
The Business Daily e-paper is available for smartphones and tablet computers on Android and iOS platforms and will soon be on Windows operating system as well.
The launch of the Business Daily e-paper comes barely a year after NMG in partnership with Safaricom launched another application to allow its readers to access the Daily Nation through tablets.
At the moment, readers get the e-paper version of the Business Daily free of charge. To get started readers need to download the app on their tablets and smartphones to access latest news and archived information.
Wilson Muirani, Digital Division brand manager, said that for the print business, the app means that the circulation numbers for the paper will increase and this would also add value to advertisers because they would reach more people.
“The Business Daily newspaper has been the leading source of business news in Kenya and the region,” he said. “Now that it’s available globally, it plays a pivotal role in informing potential foreign investors of the business environment in Kenya and the region.”
The adoption of the e-paper serves to complement other NMG products and offers readers convenience and faster access to current news.
“We have installations from users from across the world, and our brand and content is reaching more and more people,” he added. “Enhancements will be carried out continuously on the app, with multimedia and live business events coverage capabilities to be released shortly.”
NMG has been keen to capitalise on the growing uptake of technology to reach more readers. In the last one year, the company has developed a number of technologies for its customers — the most recent being NationHela.
The money transfer service got NMG nominated in the Forbes Africa Magazine as one of the top 10 most innovative companies in Africa, primarily on its digital platform. The adoption of e-paper is gaining traction as publishers tap opportunities presented by technology to meet dynamic consumer needs and lifestyle.