Optiven CEO George Wachiuri said the partnership will help lift farmers’ welfare by securing their investments. The region is reputed for poultry production.
Optiven Insurance plans to provide over 20,000 poultry and crop farmers in western Kenya with insurance.
The firm early this week signed a Memorandum of Understanding with Century DT Microfinance to provide the cover.
Optiven CEO George Wachiuri said the partnership will help lift farmers’ welfare by securing their investments. The region is reputed for poultry production.
Head of Optiven Insurance, Dickson Makau said the partnership will see the training of many farmers in western Kenya.
“We want to work with farmers towards securing their investments especially in western Kenya” Makau said.
Mr Wachiuri urged insurers to be more innovative in packaging their products.
“Out of millions of Kenyans, less than five per cent secure investments. This points to fear of raw business deals that has left many frustrated and, lacking adequate information on the importance of insurance policies,” Mr Wachiuri said.
He called on the insurance industry to package its products well since the market is ripe, and willing to buy them.
