Brands can play key role in wellness and healthy living drive

Over the last decade, we have witnessed a surge in cases of ailments that have a direct link to behaviour and habits. These ailments include non-communicable diseases, which are directly related to what one eats and physical exercise as well as one’s mental health.

There has been some intervention by the government through the universal healthcare initiative, which is overseeing the upgrading and equipping of public hospitals. Of more importance, however, is the need to place additional emphases on educating the public on healthy habits.