Can deploying big data come to rescue of Kenya Airways?

A Kenya Airways plane. FILE PHOTO | NMG

Big data is permeating every aspect of daily commercial activity—from financial services, retail, logistics to production lines.

Airlines are now having their moment of epiphany with big data. Take the case of AirAsia, one of the leading low-cost carriers (LCC) in the ASEAN region.

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Note: The results are not exact but very close to the actual.