Retail chain Chandarana Foodplus Supermarkets has lately found itself in the eye of a racism storm following the release of an internal memo directing staff to give preferential treatment to white shoppers.
From what we can surmise, the retailer was launching a marketing campaign and planned to target the shoppers with gift vouchers, perhaps because they are big spenders.
It is a shame that a company that has been built on the sweat of black Kenyans over the past 60 years should plan to embark on such a discriminative campaign, made all the more insensitive by the fact that it operates in a country where economic inequality is a stark reality. It did not need to rub salt into the wound.
Though the retailer has been apologising profusely to the public since the unfortunate incident we, however, feel this is not enough.
Rather than just issuing Twitter and Press statements, Kenyans expected Chandarana to advantage of this time to change the bad image it has courted.
All managements falter at some point, but only the ones that are brave enough to admit their flaws and put in place remedial measures rise higher.
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