Pan-African PR and Marketing Trends in 2019: A Snapshot

It's that time of year again when we look back at the past twelve months and plan for what's to come. In terms of corporate communications and brand marketing, we've barely had time to catch our breath as 2019 has passed by at breakneck speed.

The year has been dominated by new social media platforms; changes in influencer marketing approaches and regulations; as well as an increased focus on transparency and trustworthiness from corporates.