Why Big Data is a game changer for businesses

A lot of data is generated in the Kenyan economy every day. With trailblazing platforms such as M-Pesa, which has disrupted financial services and access to money, the volume of data we are looking at is immense. All businesses in one way or the other are constantly churning new data.

For businesses that are data-driven, such data has been stored in clouds, servers and data warehouses and has been extracted from systems on a high-level basis to determine change in strategy or for control purposes to ensure businesses are hitting set targets.