Following the launch of its new strategic plan running through 2027, the Competition Authority of Kenya (CAK) has outlined bold steps to bring previously unregulated digital players under its watch — from social media vendors and local e-commerce platforms to global tech giants and digital lenders.
Backed by a proposed amendment to the Competition Act, the authority is preparing to expand its mandate into digital markets, targeting widespread consumer protection breaches and anti-competitive behaviour that have remained unchecked for years.