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20 new channels launched on DStv's free service

MultiChoice is now focusing on luring subscribers this holiday season even as local and international companies threaten to destabilise its market share. PHOTO | FILE

Stiff competition in the Pay Tv market has seen MultiChoice add 20 new channels to its free service, DStv Now, to lure new subscribers during the April holidays.

The addition brings the number of live channels to 40, coming a month after MultiChoice froze its annual subscription fees as rivalry from new market entrants stepped up.

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