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20 new channels launched on DStv's free service
MultiChoice is now focusing on luring subscribers this holiday season even as local and international companies threaten to destabilise its market share. PHOTO | FILE
Stiff competition in the Pay Tv market has seen MultiChoice add 20 new channels to its free service, DStv Now, to lure new subscribers during the April holidays.
The addition brings the number of live channels to 40, coming a month after MultiChoice froze its annual subscription fees as rivalry from new market entrants stepped up.
The South Africa-based media firm says DStv Now will henceforth deliver popular channels such as Nick Junior, BBC Brit, BBC Lifestyle, BBC World News, Africa Magic Urban, and Telemundo among others.
“This April, watch exciting live programming on the go – including Express from the US series, anytime, anywhere with your DStv Now mobile. Catch an exciting new telenovela Hush that unpacks a dramatic tale of fashion, politics and ambition every weeknight,” MultiChoice stated in a statement Wednesday.
The leading pay television firm is now focusing on luring subscribers this holiday season even as local and international companies threaten to destabilise its market share.
African Digital Consortium (ADN), Pan-Africa Network Group, Bamba TV, KBC (Signet) and Zuku are offering more affordable services that are eating into DStv’s market share.
KTN also provides viewers with select free premier league matches, which is DStv’s area of dominance.
Safaricom has also said it plans to venture into Kenya's pay television space.
