Airtel’s market share for calls has fallen for the third consecutive quarter, hurting the telco’s efforts to close the gap on the dominant Safaricom #ticker:SCOM.
Data from the Communications Authority (CA) shows that the telco’s share of the voice market fell to 27.1 percent or 5.3 billion minutes in the quarter ended March from 28.5 percent (5.6 billion minutes) in December.
