BAT lines up Sh1bn to market pouches

Lyft, a nicotine pouch brand that is being marketed locally. PHOTO | COURTESY

Photo credit: Courtesy

British American Tobacco #ticker:BAT (BAT) East Africa plans to spend  more than Sh1 billion ($10 million) to push oral nicotine pouches into the market once it gets the greenlight from public health authorities to resume domestic sale and distribution.

The maker and seller of tobacco and other nicotine products says construction of the oral nicotine pouches manufacturing plant in Nairobi cost 60 percent of the $25 million (Sh2.74 billion) allocated by London-based parent firm, BAT Plc, for the project.

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