BAT Kenya has moved to aggressively market its oral nicotine product Velo, signaling that the company and the government have found a common ground on regulation of the commodity that is seen as an alternative to cigarettes.
The Nairobi Securities Exchange-listed firm had introduced the product, then branded Lyft, in 2019 as it sought to diversify from the mainstay cigarettes which have faced increasingly stringent regulation and heavy taxation around the world.
