Bata loses ‘Toughees’ trademark legal, design fight to rival Umoja

Employees working at Bata Factory located in Limuru sort through Toughees shoes into boxes on September 26, 2018. 

Photo credit: File | Nation Media Group

Multi-national footwear maker Bata Shoes has failed to stop its rival manufacturer from producing shoes similar to its Toughees brand popular among schoolchildren.

Justice Josephine Mong’are said the claim filed by Bata Brands SA and Bata Shoe Company (Kenya) Limited against Umoja Rubber Products Limited over the ‘Toughees’ trademark lacked merit.

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