The gambling and retail sectors posted the biggest growth in advertising expenditures during the three months ending September 2024, new data shows, bucking a trend in which more than half of all recorded sectors cut their marketing spending.
Fresh data from the Communications Authority of Kenya (CA) shows that advertising spending in the betting and gaming industry grew 136 percent to Sh2.5 billion up from the Sh1.1 billion spent during the quarter ended June this year.
