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DStv active customers plunge 84pc in a year on back of price hikes
MultiChoice Kenya has turned to offers on packages in a bid to arrest the falling numbers, with inactive customers on a particular package being encouraged to pay before being upgraded to the immediate higher bouquet at the price of their current package.
More than 84 percent of the active DStv customers in Kenya dropped out in the year to June 30 amid high prices and tough economic times that have forced many individuals to turn to illegal online streaming sites.
Industry data by the Communications Authority of Kenya (CA) shows that the pay-television firm had 188,824 active subscribers at the end of June this year, down from the 1.19 million it had a year earlier.
