Over 74 percent of Kenya’s youth population aged between 18 and 24, are still glued to traditional free-to-air (FTA) television, a new report shows, pointing to the impact of limited access to costly paid viewership options.
The latest data by the Communications Authority (CA), however, showed that 26 percent of the age group popularly known as Generation Z, consumed pay-TV in the quarter ended September 2024 ---the highest level among all age demographics in the country.
