Ejected Directline chief executive joins rival Kenya Orient

Sammy Kanyi, former CEO of Directline Assurance Company.

Photo credit: Billy Ogada | Nation Media Group

Sammy Kanyi has resurfaced in the insurance sector as the new CEO of Kenya Orient Insurance, marking a fresh chapter after his abrupt departure from Directline Assurance amid ownership wrangles.

Mr Kanyi, who had served as the Directline chief executive for about two years, exited in September 2025 after businessman and a key shareholder in the matatu insurer Samuel Kamau Macharia ignored the regulator and a court order to dismiss the entire management team.

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