Facebook has launched an initiative to help equip small and medium sized businesses (SMEs) in Kenya with digital skills that will help entrepreneurs grow their businesses in the increasingly digital economy.
Dubbed “Boost with Facebook”, the US social media giant will work with Wylde International — a local firm that develops businesses — to train 3,000 entrepreneurs in Nairobi, Kisumu, Nakuru and Mombasa on how to navigate the digital space, increase awareness of their businesses and connect with new customers online.
