Gaming firm establishes online platform in Kenya

Sports betting industry is evolving rapidly, creating a rush of new opportunities. FILE PHOTO | NMG

What you need to know:

Bet High Kenya Limited has launched its global online sports betting platform in the Kenyan market as it seeks a share of the Sh200 billion gaming industry.

The online sports gaming platform, Betsafe, will allow gamblers to stake a minimum of Sh50, locking out players who place bets with a minimum fee of Sh5 on sites such as BetPawa, Betika among others.

Gamblers can bet through the platform’s website or via a short message service.

The service will also be available in Telegram alongside other platforms set to be developed in the coming months.

The site allows punters to take a break from betting for a period of one week. A one-day or two-day break is also allowed.

Gamblers who want to take a long break, let’s say a year, will however be required to get in touch with the firm before they can be excluded.

‘’Betsafe distinguishes itself as having a demonstrable commitment to Kenyan football responsible gaming,” said Bet High Kenya acting chief executive Alex Kobia in an interview yesterday.

The firm is launching its operations in the Kenyan market at a time the State has tightened the noose on the gaming business, refusing to renew operating permits for gambling firms, in a move that has resulted in job losses.

Interior CS Fred Matiang’i has accused betting firms of tax evasion, claiming they owe the Kenya Revenue Authority Sh26 billion in unpaid dues – some of which have been challenged in court.

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Note: The results are not exact but very close to the actual.