How insurers determine commissions for agents

Kenya’s insurance market had 14,648 agents at end of December 2023, marking a 63.6 percent increase from 8,955 in 2018.

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Insurance agents are either considered captive agents or independent. In Kenya, they have to be registered by the Insurance Regulatory Authority (IRA) with their licences renewed every year.

While captive agents work for one insurer, with some earning a combination of a fixed retainer and sales-based commission, independent agents sell different types of policies for multiple companies and only earn a commission.

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Note: The results are not exact but very close to the actual.