Kenya Breweries Limited is looking for additional 5,000 farmers to supply sorghum to the company as the demand for its Senator Keg beer increases.
The company has 40,000 farmers in its database who supply the crop which is the main raw material in beer production. It, however, plans to increase the number to 45,000 due to increased demand for Senator Keg Lager, a low price beer that was introduced to eliminate the consumption of illicit alcohol. At least 22 counties have been listed as potential areas where the crop can do well.
