KCB taps Hustler Fund data to offer Sh1.5bn daily mobile-based loans

A KCB Group branch located along Kenyatta Avenue in Nairobi on February 23, 2025.

Photo credit: File | Nation Media Group


Visibility of Hustler Fund data and analytics on Kenyans and their borrowing habits played a key role in helping KCB Group grow its mobile loans by 30 percent to Sh544 billion last year, amounting to a daily average of Sh1.5 billion.

The Hustler Fund is a digital finance initiative by the Kenya Kwanza administration, which provides collateral-free credit to individuals and groups at an annual interest rate of 8 percent calculated daily.

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