Homegrown e-commerce start-up MarketForce has announced it is shutting down its business-to-business (B2B) distribution business RejaReja citing razor-thin margins that have made it a struggle to attain profitability at a unit level.
In a blogpost dated April 17, co-founder Tesh Mbaabu also attributed the move to high elasticity of prices, which translates to constant price wars in the business segment.
