Naivas Supermarket is set to open three more stores next month as it steps up its expansion drive and battle for market share growth against its closest rival Carrefour.
The first outlet will be along Muindi Mbingu Street in Nairobi’s central business district, a space that was previously occupied by Tuskys.
Naivas Supermarket is set to open three more stores next month as it steps up its expansion drive and battle for market share growth against its closest rival Carrefour.
The first outlet will be along Muindi Mbingu Street in Nairobi’s central business district, a space that was previously occupied by Tuskys.
The second will be situated in Kisumu at Simba Club Hall next to United Mall, while the third store will be at Githurai 44 on Kamiti Road, targeting hundreds of shoppers around the region.
The upcoming stores will raise the retailer’s branch network across the country to 74 as its races to defend its market leadership against an aggressive Carrefour—which has opened four branches in the last four months.
“All three stores will be opened at the same time by mid-June,” Naivas’ chief commercial officer Willy Kimani told the Business Daily in an interview yesterday.
He said the three outlets will offer packed food, fresh vegetables and fast-moving consumer goods such as beverages. They will also stock clothes, electronics among other items.
The Kisumu branch comes a few months after Tuskys ceased operations at the outlet on dwindling cash flows.
The company and its rival Carrefour are among the retailers that are spending heavily to expand, seeking to fill voids left by collapsed and beleaguered supermarkets.
Tusksys, for instance, has been rapidly shutting stores over the past few weeks on the back of a heavy debt and insufficient working capital.
The collapse of former retail giant Nakumatt Holdings also left scores of prime locations that Naivas and Carrefour have moved into.
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