The new branch will not be a food market as they are occupying an outlet that has ready shelves and other fittings.
The branch is coming up at a time its closest rival Tuskys has shut several stores due to cash flow challenges.
Naivas has also taken up a good number of Nakumatt outlets across the country.
Naivas Supermarket is to take up the space vacated by Tuskys at Ananas Mall in Thika, bucking a trend in the country’s financially strained retail sector.
The supermarket will start operations at the facility situated on Garissa Road on Friday, stepping up competition for customers with retailers such as Kassmart.
Chief commercial officer Willy Kimani on Tuesday said the new branch will not be a food market as they are occupying an outlet that has ready shelves and other fittings.
“The new store, set to be opened on Friday will be at Ananas Mall in Thika Town,” said Mr Kimani in an interview on Tuesday.
“It may not be a food market but a regular outlet that stocks consumer items that a shopper may require in a supermarket.”
The new outlet coming barely three days after the retailer took up the space Nakumatt Holdings vacated at Hazina Towers will become Naivas’ 68th branch in the country.
The branch is coming up at a time its closest rival Tuskys has shut several stores due to cash flow challenges.
Naivas has not been in a position to take up as many outlets left by Tuskys due to the ongoing rent disputes between the struggling retailer and its landlords.
Apart from the Ananas Mall branch in Thika, Naivas has also taken up a good number of Nakumatt outlets across the country.
This includes the Prestige Plaza on Ngong road, Moi Avenue branch, Mega City mall in Kisumu as well as Likoni and Bamburi branches in Mombasa.
Naivas also recently opened at Waterfront Mall in Karen, taking over the space that troubled South African retailer Shoprite occupied.
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