Nation Media Group (NMG) #ticker:NMG will spearhead peace campaigns across Kenya to ensure harmony before, during, and after the August 9 elections.
This follows the launch of Mimi Mkenya initiative, a six-month drive that will involve a call to leaders to conduct themselves peacefully and avoid divisive politics.
It will encourage leaders and aspirants to drive issue-based engagements, publish content that promotes peace, and deny space and airtime to hate mongers.
NMG chairman Wilfred Kiboro said the company’s aim was to ensure Kenya goes through the electoral process without any disruptions to both society and the economy. NMG would champion an issue-driven electoral process, he said.
“We will ensure that we cover the election in a manner that does not fuel tensions because media can contribute significantly to creating more tension. We will cover all candidates fairly, equally, objectively, and fearlessly,” Dr Kiboro said.
The event was graced by corporate leaders, diplomats from Africa and Europe alongside Kenya’s celebrated entertainment and sports personalities.
Observing that some politicians have been engaging in divisive politics, Dr Kiboro said the company would not publish content that can disrupt peace.
“There will be no space in our platforms for demagogues, political inciters and hate mongers. These irresponsible utterances pose a serious problem to the maintenance of law and order and could create chaos during this period when political temperatures are high and we need to tell our leaders and those seeking political offices that they need to tone down their language and act with decorum at public rallies,” he said.
ICT Chief Administrative Secretary (CAS) Nadia Ahmed, who was the chief guest at the event, reminded the youth and women that they have a huge responsibility in deciding how Kenya will emerge from the elections.
“If today we decide not to take an aggressive path, but instead a peaceful path, Kenya, come August 9, will be very peaceful,” Ms Ahmed said.
National Cohesion and Integration Commission (NCIC) Chairman Samuel Kobia, welcomed NMG’s decision to deny space and airtime to people spreading hatred messages, indicating that the decision would go a long way to contributing to peace in the country.
But Dr Kobia also reminded Kenyans that it was everybody’s responsibility to ensure there is peace in the country.