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Peugeot dealer Urysia expands with Citroen, Jeep brands
Workers assembling a car at French automaker Peugeot S.A. in partnership with local franchise holder Urysia Thika-based Kenya Vehicle Manufacturers (KVM) on July 11, 2019.
Motor vehicle dealer Urysia, which has been selling Peugeot models, has expanded by introducing French brand Citroen and brought back the American brand Jeep which was previously sold by DT Dobie.
This makes Urysia a multi-brand dealer in Kenya’s competitive new vehicle market, following the strategy by other players including CFAO Mobility Kenya, Isuzu East Africa and Inchcape Kenya.
