Price wars loom as Bolt prepares to rival Uber in Kenya safaris

Estonian ride-hailing and delivery startup Bolt plans to enter Kenya’s safari experience market by the end of 2025, setting the stage for fresh competition with rival Uber, which this month launched an in-app service allowing tourists, both foreign and local, to book game drives to Nairobi National Park.

Bolt said it targets ‘affordable’ safari services in wildlife parks and conservancies — pointing to an imminent price war with the US firm.