Safaricom added 500,000 new subscribers to its mobile money platform M-Pesa between October and November 2024 to hit 34 million users, marking a 1.5 percent jump from the 33.5 million active subscribers it had reported as of September.
With over 300,000 agents nationwide, the country’s largest mobile money transfer service has in recent months been battling to counter rival Airtel Money, which is spearheading an aggressive struggle to wrestle down its long-standing market dominance.
