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Safaricom-backed taxi app woos women with female drivers option

Safaricom chief executive Bob Collymore said the firm will provide free Wi-Fi services in every Little Cab vehicle. PHOTO | FILE

Safaricom-backed taxi app Little Cab is seeking to woo women passengers by offering a female drivers only service.

Little Cab, developed jointly with local IT firm Craft Silicon, says it has already signed up 40 female drivers to the service titled ‘Lady Bug’ – styled as an exclusive cab service for and driven by women.

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