Safaricom #ticker:SCOM customers can now buy shares listed on the Nairobi Securities Exchange using their Bonga points, marking the first investment option for redeeming the loyalty awards whose outstanding value was Sh4.2 billion in the year ended March.
The telco announced Monday that it has partnered with the Nairobi bourse operator in a deal that will see its customers get Sh1 for every five loyalty points and use it to invest in stocks.