Scangroup issues profit warning after loss of Airtel business

The profit warning signals that the cost-cutting and reduced foreign exchange pressures were not sufficient to cover for the revenue reduction owing to lower client spend and loss of Airtel Africa business.

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Listed marketing services firm WPP Scangroup has issued a profit warning for its full year ending December 2025, citing loss of a material client and one-off staff restructuring cost.

The statement means the company will post a larger net loss of at least Sh633.4 million for the period, up from a net loss of Sh506.7 million it recorded in the year to December 2024.

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