Shell V-Power launches Sh40 million campaign

Polycarp Igathe, the new managing director Vivo Energy Kenya. Photo/COURTESY

Vivo Energy Kenya, the distributor of Shell-branded fuel and lubricants has launched a Sh40 million campaign to reach more customers and increase its sales volume.

The campaign will run for two months in all its 57 petrol stations across the country.

Polycarp Igathe,Vivo Energy Kenya managing director, said the drive is targeting to create awareness on their brands and create loyalty to their customers.

“Shell V-Power customers will have the double benefit of complementary fuel in the two months period while still enhancing the performance of their cars by using the high performance fuel,” he said.

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