Sportpesa's nine lives in regulatory onslaught

A court injunction issued in November 2020 has allowed betting firm SportPesa to continue trading despite various attempts by regulators and warring shareholders to block the use of the brand and its mobile payments credentials.

The SportPesa business is now operated by Milestone Games Limited — which was set up in October 2020 — and has been the subject of a dispute between the original shareholders of Pevans East Africa, which brought the brand into the country and pioneered sports betting.