Twiga Foods now sets sights on East, West African markets


Workers sort fresh produce at Twiga Foods in Nairobi. FILE PHOTO | EVANS HABIL | NMG

Twiga Foods will early next year expand to the East and West African regions as it seeks to grow its market share on the continent.

Twiga’s chief growth officer Stephen Ananda said the expansion seeks to provide access to low cost, high quality food products in African cities.

“We consider East and West Africa expansion early next year,” Mr Ananda said, adding that the company will spread its presence to Nakuru this week.

The firm already operates in Uasin Gishu, Embu, Meru, Kirinyaga, Machakos and Kiambu counties.

Twiga Foods runs a mobile phone-based platform that sells bananas and other produce from small-scale farmers to local vendors and markets.

Since its founding in 2014, the company has sold 200 million bananas through its mobile-based supply platform. It has since expanded to offers other foods including vegetables.

The company has raised billions of shillings including equity and loan deals from international investors such as the International Finance Corporation (IFC).

The company is built on offering farmers higher prices and delivering the commodities to consumers within a day.

“Over 13,000 farmers and 6,000 vendors in Kenya now work with Twiga —which pays 20 to 40 percent more than brokers and farmer groups, and delivers payment in full within 24 hours through mobile money transactions. This helps farmers anticipate income and aids in financial planning,” IFC says of Twiga Foods.