Uncertainty hurts BAT nicotine pouches

The British American Tobacco (BAT) Kenya Industrial Area plant in Nairobi. 

Photo credit: File Photo | Nation Media Group

British American Tobacco (BAT) Kenya is unable to meet the growing demand for its newly launched nicotine pouch product as a lack of regulatory approval delays the operation of its Sh2.5 billion plant meant for manufacturing the new product for the African market.

The Kenyan arm of the UK-based firm said in its annual report that their nicotine pouches have been performing well in the local market, but supply was disrupted towards the end of last year as the plant is yet to be opened.

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