Companies

Unilever unveils Sh3bn global handwash drive

WASH

Fast-moving consumer goods maker Unilever will mobilise Sh3.3 billion globally to promote hygiene and handwashing among children through its branded Lifebuoy soap. FILE PHOTO | NMG

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Summary

  • Fast-moving consumer goods maker Unilever will mobilise Sh3.3 billion globally to promote hygiene and handwashing among children through its branded Lifebuoy soap.
  • The multi-year campaign dubbed ‘H for Handwashing’ is aimed at integrating good hygiene practices into early childhood learning.
  • This is through a series of educational activities and partnerships with NGOs as well as private and public institutions around the world.

Fast-moving consumer goods maker Unilever will mobilise Sh3.3 billion globally to promote hygiene and handwashing among children through its branded Lifebuoy soap.

The multi-year campaign dubbed ‘H for Handwashing’ is aimed at integrating good hygiene practices into early childhood learning.

This is through a series of educational activities and partnerships with NGOs as well as private and public institutions around the world.

Speaking Thursday while marking this year’s Global Handwashing Day at the Kenyatta National Hospital, Unilever East Africa marketing director Pawan Marella said the initiative would cut disease burden associated with poor hygiene.

“As we go forward together on this journey (to curb the coronavirus), we inspire each one of you today, on Global Handwashing Day, to educate yourself, your family and those around you on the importance of handwashing and let’s make it as omnipresent as H is for Handwashing,” Mr Marella said.

Unilever will also partner with organisations such as Save the Children and Sesame Workshop, the non-profit organisation behind children’s programme Sesame Street, to create educational storytelling for children and caregivers to drive positive hygiene behaviour.

The tailored content will be distributed to families across Asia and Africa in 2021.