Weetabix targets US, Europe with Nairobi factory upgrade

Weetabix East Africa CEO Dominic Kimani during an interview at Weetabix East Africa head office in Nairobi on February 14, 2024. 

Photo credit: File | Nation Media Group

Breakfast cereal maker Weetabix East Africa will upgrade its Nairobi factory for Sh200 million as it seeks approvals to export its products to European and US markets.

Weetabix East Africa CEO Dominic Kimani told the Business Daily that the upgrades, which started in April 2024 and would be concluded by the end of this year, are aimed at achieving the higher food safety and quality standards that are demanded of products entering the Western markets.

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