Weetabix UK buys out Manji family from Kenyan unit

Weetabix packets on a supermarket shelf. PHOTO | FILE

British multinational Weetabix Food Company has bought a controlling stake in Weetabix East Africa from Kenyan businessman Ahsan Manji, who is divesting from the firm.
The UK firm took over 50.11 per cent shareholding, with South Africa’s Pioneer Foods Group — producers of Bokomo, Ceres, Safari, Spekko and ProNutro among others — taking up the remaining 49.89 per cent stake.

Ahsan Manji is the grandson of Madatally Manji, the founder of Kenyan food manufacturing company House of Manji.

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